by @bendell.dev
Whether you're an indie hacker or a seasoned marketer - every day is a school day in marketing. Share what you're doing, get feedback, and grow together. No self-promotion.
Neil Saduka AI still struggles with getting lip motions right and being able to produce video with enough facial expressiveness to seem natural. The solution to deal with this - use b-roll or popups to cover the AI avatar's face where the expression gets off (example below). #buildinpublic #marketinginpublic
Laura Roeder This is what a real customer journey looks like. Note how your tracking/attribution tool would not show it this way at all: #MarketingInPublic
Laura Roeder Here are some of the marketing stats we track every month for my SaaS. If you don't know how much a lead is worth, how will you know how much you can spend to acquire it? Note how we track LTV but also 1mo and 3mo mark. Bootstrappers have to be careful with using LTV only. #MarketingInPublic
Robert Shaw 🦋 Promote on @X twitter.com/X now! Stop building, focus on marketing #buildinpublic #marketinginpublic
Laura Roeder These are the stats we track every month for all of our paid channels. Are you missing any of these? #MarketingInPublic
Neil Saduka Making progress ... revenue for January was $823, up from $92 in December. #buildinpublic #marketinginpublic
Laura Roeder Sometimes tweaking a detail of ad formatting/delivery can have a major impact. Check out these linkedin ads that were almost exactly the same, using the same image. But one came from my business account, and one came from my personal. CPC went from $3.01 to 49 cents! #MarketingInPublic
Kushagra Gour 1 more task done - There is now a playable demo chapter to try out before you buy the course! ⭐ 🟩🟩🟩🟩🟩🟩🟨🟨🟨🟨 18/30 My #30DaysOfMarketing list in the thread 👇🏼 #marketingInPublic #buildPublic
Laura Roeder These are the new entries to our marketing database this morning. Notice the ratio of lead to free plan. We get WAY more people signing up for lead magnets than free trials. Yet most SaaS' use a free trial as their only way to collect emails. #MarketingInPublic
Laura Roeder Did you know that Zapier has an automated AI builder now? It actually works too #MarketingInPublic
Laura Roeder Curious where a 7fig SaaS company gets its customers from? This is a pretty typical month for us. For context this was 1,560 free accounts. We did not continue to spend on Gartner 😆 #MarketingInPublic
Laura Roeder Here's something you can copy: Create cheatsheets for any ongoing or one-off promotion in your business. We keep ours in google docs, here's an example. This takes 5 minutes and will save you HOURS of time in the future! #MarketingInPublic
Benjamin Dell After great feedback from @lauraroeder.bsky.social & others, I've refined our headline/strap-line. The old one lacked meaning, and though we debated referencing offline events, data shows most customers use us for online events. New version leans into that focus. Thoughts? #MarketingInPublic #SaaS
Benjamin Dell Today’s read 📚 Just finished a general book on positioning/messaging—it was solid but not tailored. This one? Laser-focused on B2B SaaS, and wow, the difference is huge. Turns out, positioning matters in books too. Funny that. 😉 #B2BSaaS #Positioning #MarketingInPublic
Benjamin Dell Realising that we need more video on the heysummit.com landing page—perfect for showcasing solutions to pain points and solidifying benefits. Just drafted a new section focusing on 5 core benefits to help tell the story visually. #MarketingInPublic
Laura Roeder more Black Friday #saas content - here's our lifetime MRR chart with Black Friday offers marked still not convinced for next year?? #MarketingInPublic
Benjamin Dell Revamping the HeySummit landing page to reflect fresh positioning and messaging. Swapping out the old generic headline (left image) for something clearer, more specific, and (fingers crossed) more compelling (right image). Feels like I'm on the right track. Thoughts? #MarketingInPublic
Laura Roeder Just over here admiring how gooooood my own black friday subject line looks in my inbox, and wondering why I don't use first name in every single subject line #MarketingInPublic
Laura Roeder If you're not doing promotions because you're afraid of "bothering" people . . . here's a real email we just got in response to our Black Friday promo #MarketingInPublic