AAR Group

@aargroup.bsky.social

82 Followers 176 Following

Consultants to the marketing industry.

An "All In Census" Promotional image saying "Have Your Say"
Without the right operating model, your marketing strategy will be hamstrung at best, and fail at worst.
'It's not enough to have a clear marketing strategy, you need to also focus on the 'how' of delivering that strategy.
Animated visual for the report Evolution of the Marketing Operating Model.
The front of Regent Street Cinema with 'Evolution of the Marketing Operating Model' signage.
Image displaying the quote: As David Ogilvy once said, “Give me the freedom of a tight brief”. Structure and creativity are not in opposition; they enable each other.
Tip 1: Build rapport early. Winning agencies understand the importance of chemistry. They build relationships at every touchpoint from the very first interaction. Whether it’s emails, phone calls, or meetings, each touchpoint is an opportunity to connect and drive home why your agency is the right choice for the client. This rapport-building helps them feel invested in your success.