Allocra

@allocra.co

22 Followers 26 Following

Independent ETF tools for self-directed investors in the UK and US. Privacy-first. We don’t sell products. We give you better data. Not a financial adviser. Capital at risk. Beta now open. https://allocra.co

Painting-style scene of Odysseus' estate. Suitors feast and pour wine while a row of amphorae labelled Year 1 to Year 9 slowly empties. The throne sits vacant and the door is chained shut. A stone tablet reads: 1.5% annual investment management charge, quietly eroding wealth, year after year, with a full pile marked value today and a diminished one marked value over time.

A printed newspaper called The Long View on a wooden desk beside a mug of coffee. The headline reads Did Sir Isaac Newton Get Hit By Gravity, above the standfirst A story doesn't need to be a lie to cost you everything, it only needs to be impossible to check. The front-page photo shows a large unbranded lorry on a road with a single red apple on the tarmac in front of its wheel.

Handwritten note on cream paper: Day three of the Allocra beta. My old maths teacher had one rule: show your workings, underlined in amber. An answer you cannot inspect is an answer you cannot trust. That is how we are building Allocra. Every number has a methodology behind it, published, dated, open. The workings: allocra.co/methodology. The doors stay open.

Two people in dark suits open a pair of glass doors to reveal a glowing triangle in amber, teal and green, the Allocra mark, in a bright modern office

A printed newspaper called The Long View on a wooden desk next to a mug of coffee. The headline reads Ronaldo, Bart Simpson and Napoleon Walk into a Bar, above the sub-heading They have plenty to talk about. The front-page photo shows a warmly lit pub bar called The House Money with three empty bar stools holding old football boots, a skateboard, and a Napoleonic bicorne hat.

Congratulations to England on last night's stunning quarter-final win.
Isn't it tiresome when companies polish their image by attaching themselves to England's performance?
Anyway. The Allocra beta opens Monday 20 July.

): A photograph of a printed broadsheet newspaper laid on a polished wooden desk beside a steaming mug of black coffee, with a sunlit window and shelves of old books behind. The masthead reads The Long View. The front-page headline reads The Highlight Reel, above the sub-heading Why the loudest voices in your feed hold the worst records. The front-page photo shows a football crowd celebrating beneath a scoreboard while a hand in the foreground holds up a phone showing a stock chart and a trading account.

A cream notepaper poster in green handwriting. The text reads: Answers. The football pundits win. 52% right on a three-way call. Better than the bookmakers at draws. The market gurus lose. 47% on a coin flip. The coin wins. And question two? The anti-skilled stock pickers are rewarded for money-losing advice with MORE followers. Confidence travels faster than accuracy. An amber underline sits beneath the final line. Signed Allocra: Cut the noise. Cut the fees

A photograph of a wooden pub table. A prediction wheel divided into three segments labelled Home, Away and Draw sits at the centre, its arrow resting on Away. In front of the wheel a two pound coin is captured mid flip above the table. Around them sit a football, a referee whistle, spiral notepads, a pen, a pint glass and a betting slip. Large text at the bottom of the image asks: Which is easier to predict?

A photograph of a printed broadsheet newspaper laid on a polished wooden desk next to a steaming coffee mug in morning window light. The masthead reads The Long View with the dateline Friday 3 July 2026 and the byline S. Kacary Editor. The front-page headline reads The Morning After with the subhead One Sunday. One Sell button. £678,000. Below the headline sits a hero image of a thatched cottage with a blue sea view horizon behind and a chocolate cocker spaniel standing on the lawn in the foreground.

Three-minute walkthrough of the Allocra True Cost calculator showing portfolio inputs and the compounded twenty-year fee reveal.

Allocra-branded portrait composite titled "Match the player to the fund." Top section: six national football jerseys with player names visible — Kane (England, 9), Messi (Argentina, 10), Modric (Croatia, 14), Neymar (Brazil, 10), Van Dijk (Netherlands, 4), Yamal (Spain, 19). Bottom section: six trading screens displaying ETF ticker symbols — EQQQ, VFEM, VGOV, VHYL, VUSA, VWRL. Footer reads "Drop your matches in the comments. Reveal at 20:00."

A photograph of a printed broadsheet newspaper laid on a polished wooden desk next to a steaming coffee mug. The masthead reads "The Long View" with the date Friday 26 June 2026. The front-page headline reads "The Ferrari was Free" with the subtitle "Two inheritances. One Ferrari. Fifteen years of fees that paid for it." A photograph on the front page shows a red Ferrari 458 Italia under a dramatic cloudy sky. A window with morning light and a bookshelf with leather-bound volumes sit behind the desk.

A 90-second screen recording demonstrating the Allocra Portfolio X-Ray calculator. The narrator walks through building a typical four-ETF UK retail portfolio, clicks Run X-Ray, and reveals the output: 91% US concentration, 42% in technology, a Diversification Score of 40 out of 100 labelled Concentrated. The video opens and closes with branded Allocra cards

Allocra Portfolio X-Ray score of 40 out of 100, Concentrated. For a 4-ETF UK retail stack of VWRL, CSPX, EQQQ, VHYL. Fund overlap 17/100, Stock spread 91/100, Sector spread 59/100. 83% stock-level overlap. Holding 4 ETFs gives only marginally more diversification than holding just one

Three historical market crashes showing how concentration risk devastates portfolios. In 1989 the Nikkei dropped 50% in one year. Across the 2000 to 2002 dot-com crash the NASDAQ fell 78%. In 2008 the S&P 500 fell 57% peak-to-trough. The caption reads: Market, stock or sector concentration can devastate an investment portfolio.

A cream notepaper poster with faint ruled lines, written in green handwriting font. The text reads: "60 years since England lifted the World Cup. 60 years of hurt. 60 years is close to a working life. £1,000 in a global index in 1966 is worth over £60,000 today in real terms. Regardless of those missed penalties. Compounding doesn't care about the score. Enjoy the tournament. Never stop believing." An amber underline sits beneath "Never stop believing." The poster is signed Allocra: Cut the noise. Cut the fees.

A smartphone shows a sponsored LinkedIn post from "TopYield Funds" advertising an income ETF with "4% annual yield" highlighted in amber. Above the phone: "Anna sees this. She has £1m saved, and needs £40,000 income. This looks perfect?" Below: "Should she click Learn more? Swipe for what the literature actually says."

Slide titled with the marketing phrase "Supercharged exposure?" in quotes, with subtitle "A leveraged-ETF marketing claim, tested in thirty seconds." Two-column comparison. Left column "The underlying stock": Day 0 100 dollars. Day 1 105 dollars plus 5 percent. Day 2 99.75 dollars minus 5 percent. Result minus 0.25 percent. Right column "The 2x leveraged ETF": Day 0 100 dollars. Day 1 110 dollars plus 10 percent. Day 2 99 dollars minus 10 percent. Result minus 1.00 percent. Footer band reads "Promised: supercharged exposure. Delivered: four times worse over two days. Repeat across 250 trading days a year. Compound." Allocra branding and allocra.co/long-view in the footer.