Aaron Percival @ampercival.bsky.social · Dec 18 “Losses loom larger than gains.” — Daniel Kahneman This one line explains a surprising amount about why large projects struggle, even when the business case is sound. 🧵 👇
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2/ From Prospect Theory (Kahneman & Tversky, 1979): People judge outcomes relative to the current state. Losses carry more psychological weight than equivalent gains. A loss is felt about twice as strongly as a gain.