Anton Cherkasov @anton.tips · 12d

Just bought a gym membership in Bali I had no intention of buying. Walked in to "check it out." Took the tour. It was so obviously good that I signed up on the spot. No objection handling. No discount. No follow-up email sequence.

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Anton Cherkasov · 12d

The lesson: when the product is genuinely good, selling gets a lot simpler. Most of what we call "sales" is just compensating for a product that doesn't sell itself. P.S. The last pic was taken from the rooftop, where there's a hyrox zone.