Bart Collet @atbart.bsky.social · Jul 13 Stanley x LoveShackFancy sold out in hours. Nike x SKIMS became a joint brand. Mastercard pulled 85 crypto firms into one ecosystem. The best B2B partnerships look absurd on paper; the audience overlap is the tell, not the product category.
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Five case studies and the pattern behind them: https://roulette.hyperadvancer.com/blog/5-unexpected-partnerships-that-changed-everything?utm_source=bluesky&utm_medium=social&utm_campaign=roulette