BAV Group

@bavgroup.bsky.social

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The world's leading authority on data-driven branding.™️ Helping you convert brand insight to business growth. https://www.bavgroup.com

omparison of the top two preferred ice cream brands among U.S. adults ages 30 to 54 in Q1 2026. Ben & Jerry's is associated with High Quality, Worth More, Cares About Customers, Unique, and Authentic. Baskin-Robbins is associated with Traditional, Cares About Customers, Unique, Fun, and Prestigious. The graphic shows that both brands share some common strengths while differentiating on authenticity, fun, prestige, and tradition.
FIFA® World Cup is more Meaningfully Differentiated than 80% of brands in the world. It is perceived by consumers as one of the most DYNAMIC, ENERGETIC, and FUN brands in global culture. Source: BAV; All Adults; 2025-2026 North & South America, Europe, Africa, Asia. FIFA is a registered trademark of Fédération Internationale de Football Association
Classic square instant style photo with multiple exposures. the VML logo is seen floating multiple times with a DJ posing infront of it. Overall a trippy psychedelic vibe.
AI Generated stuffed animals labeled as their personality: accessible (lop eared rabbit), bold (tiger with lighting bolt), dependable (dog), distant (cat), established (lion), hip (pink fox wearing a hat and sunglasses), inventive (purple raccoon wearing a lab coat), purposeful (koala), spirited (penguin in a party hat)
National Nose Picking Day Even these are brands we track, but still no nose picking data. Images of Beyonce, Santa Clause, a TV with Days of our Lives on it, another TV with 60 minutes on it, and a graphic of Gen X
National Nose Picking Day And a few more that might surprise you. Logos of: Cyber Monday, Small Business Saturday, Black Friday, Record Store Day, and Monday night football
National Nose Picking Day But here’s a few things that we do consider brands, and have data on, that might surprise you. Logos of: CDC, Las Vegas, Made in USA, Mount Rushmore, and Capitalism
National Nose Picking Day We don’t consider “Nose Picking” a brand, so there’s no data on this. picture of a baby with finger up its nose.