Serious response:
Imprecision is a great strategy in language because being able to choose a general word saves the speaker some processing time and offloads some of the work onto the hearer, who has likely already predicted what the speaker will say. Allows a good balance of speaker/hearer effort.
My god, what a stupid article though.
The tagline:
"Junk speak, like junk food, encourages verbal littering. It has to be one of the worst things about life in Britain"
Think about life in Britain, and then realise that someone wrote that down as one of the worst things. Land's sake.
Thanks for this. I try to remind people that it's not about "that battle has been lost" and the aforementioned hill-dying, because c'mon, it's just language.