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Local SEO 💚 News | Research | Webinars | Podcasts | BrightLocal Academy Posts by Jenny. www.brightlocal.com

A black background with white text that says "thank you". It features brightly coloured stickers that include a thumbs up, a pair of hands clapping, the words '2025' and 'yay'
A black banner with bright coloured star and floral shaped stickers. It says Local SEO for Good. September 3 - September 4 8am PT - 11am ET - 4pm BST It says "WHAT TO EXPECT" as the main header.
Agency growth handbook is titled, with a blue and purple background. There are hands holding green and purple blocks as if they are playing the game jenga. Pulling out each piece to showcase the offering in the handbook.
📢 [Launched Today] We're thrilled to announce a new feature to streamline your video verification: Video Previews! Now, you can review your recordings before submitting, ensuring clarity and accuracy – saving you valuable time and reducing the need for resubmissions.
A screen on TikTok that lists the 'Suggest Lifestyle' topics including 'Things to do in dublin' and 'where to stay in London'.
This shows a Google Business Profile with the menu button '+Post'. At the bottom of the screen shows a white pop up that says "Rate and review" and "Add photos and videos".
A Google Business Profile that shows a title saying 'Related to your search' underneath this is a sentence from a user profile saying 'Cool place, non-potable water though' that looks like it has been taken from a review.
A search result for a hotel, resort and spa. Each blue link is accompanied by a thumbnail image and a review star rating.
This says Showcase location reviews like Home Depot This shows a screen shot with 5 orange stars showing a 5-star review, alongside the date Feb 27, 2024. The text says "Best Staff. I love shopping at the Home Depot in Durham, all the employees are friendly and help full."
Denise, we appreciate the confidence you have in Dr. Evans and the entire team at Animal Hospital. We value senior dogs as much as young pups and do everything in our power to keep them all healthy. Thanks so much for your kind remarks and terrific five-star review. It means much to us.
Chart showing the results for 'how recently does an online review need to have been left for it to impact a consumer's decision to use a business?' In 2025: 20% would choose based on reviews left in the past 2 weeks 27% would choose based on reviews left in the past month 21% would choose based on reviews left in the past 3 months 13% would choose based on reviews left in the past 6 months 11% would choose based on reviews left in the past year 8% say recency of reviews does not impact their decision
Chart showing trends over 3 years on 'How many reviews would a business need to have for a consumer to trust their average star rating?' In 2025: 16% would trust 0-19 reviews 33% would trust 20-49 reviews 22% would trust 50-99 reviews 14% would trust 100+ reviews 15% say review count has no impact
This shows an AI Overview with 7 step instructions to using a moka pot. Underneath there are additional Tips in bullet points. There are no organic results in this screenshot.
One of the biggest shifts I anticipate in local SEO for 2025 is Google Maps’ evolving UI and its deeper integration of AI-powered photo and videos.
Looking ahead to 2025, I see big wins for businesses that double down on building their brand both online and offline. Why? Because Google loves brands that people love.
It'll be necessary in 2025 to understand where your audience is searching and be visible in these places. You'll want to diversify and tailor your content for these different formats.
Perhaps 2025 will be the year businesses adopt a customer- centric approach. Understanding how your target market seeks to solve their problems requires stepping into their shoes—exploring the touchpoints along their journey.
Local SEO teams should utilize ChatGPT and other LLMs as channels for traffic and conversions. Monitor traffic in GA4 then take action by carrying out queries about your brand to ensure that content there is accurate.
A quote saying: "I've been paying close attention to SearchGPT and the potential implications for local SEO. I don't see it as a threat to Google, but I do see an opportunity, because it's integrating with Apple." Amanda Jordan RicketyRoo
This is an image of Pepe the King Prawn, a Muppet character. He has spikey red hair, is wearing a white apron and has a slightly frantic, yet unimpressed expression about him.
This page shows a list of 5 star Google reviews underneath the title 'Leicester Square'.