The British Election Study @britishelectionstudy.com · Sep 3

Labour also faces more direct competition from left-liberal parties for the voters that they've lost to indecision. These Lab -> undecided voters like the Liberal Democrats, Greens, and Plaid Cymru a lot more than they like Reform UK and the Conservatives. So, these party blocs matter.

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The British Election Study · Sep 3

Labour's strategy since the election seems designed to appeal to right-conservative voters. This strategy hasn't worked on its own terms because they have lost the (very few) right-wing voters that they had, while also losing (much) larger numbers of left-wing voters.