Buffer @buffer.com · Mar 9

In our monthly Design Team syncs, we share the work we’re most proud of! This month, Kate Baldry, Marketing UX Designer at Buffer, gave us a behind-the-scenes look at the design work behind our 2025 Year in Review campaign. 💙 The idea was simple and playful: Which plant were you in 2025? 👀

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Buffer · Mar 9

Using plant archetypes, the team created a visual way for Buffer users to see and celebrate their social media growth over the year. But arriving at the final look took a lot of exploration! 🧐