Candid

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Getting your nonprofit the information you need to do more good. Discover all we can do, together at candid.org/explore.

Over half of nonprofits have experienced loss in funding in 2025 or anticipate it in 2026.
...federal cuts to public media are pushing organizations—already accustomed to using collaboration as a key strategy— to find creative ways to stay afloat. Samantha Mercado, journalist
Will AI be reviewing your grant applications soon? Here’s what funders say.
Foundations are leaning into more flexible funding. In 2008-2017, general operating support only made up a median of 20-25% of their grants. But in 2025 that median jumped to 38% of grants.
A woman presenting in the front of a conference room
Donors who find nonprofits via AI give up to 70% more. Chart shows this data.
Multiyear grants help nonprofits make a bigger impact. Only 68% of funders we surveyed offer them. 35% offered 1-10 multiyear grants, 18% offered 11-50 multiyear grants, 32% offered 0 multiyear grants, and 15% offered 51+ multiyear grants.
Happy New Year to the nonprofits that celebrate in January. Chart shows 64% of nonprofits end their fiscal year in December, 22% in June, and the remainder are spread across different months.
Nonprofits are resilient, but resilience takes resources. Your donation to Candid ensures we get nonprofits the support they need.
Only 24% of people plan to donate in December. 46% already donated and don't plan to again, 18% donated and will donate in December, 6% will only donate in December, and 30% will not donate at all.
A mug of cocoa in the snow
How will AI tools affect online giving? Let’s explore the data.
All generations are giving online, so make sure your nonprofit is ready for them.
Only 1% of funders use AI to screen grant applicants, but more are considering it for the future. Do you anticipate using AI to screen applications in the future? 19% said maybe, 3% said Yes, 66% said No, and 12% said I don’t know
Chart shows percentage of online revenue raised by nonprofits in each month. Most months are around 4-6%, except for December which is 40%
How much will be donated to nonprofits this GivingTuesday? Year over year GivingTuesday donations show it goes from $116 million in 2015, jumps to $1.97 billion in 2019, and was $3.6 billion last year.
Traffic to Candid nonprofit profiles increased 70% on GivingTuesday in 2024.
If you think people are being asked to donate too often, think again! Only 53% of people remember being asked to donate during giving season.
43% had no foundation funding since 2020; 26% had less than $50K in foundation funding since 2020, and only 31% had more than $50K in foundation funding since 2020.
Can food aid nonprofits fill the SNAP gap? Let’s look at the data.
GivingTuesday isn’t just about money. This chart shows the percentages of different types of donations on GivingTuesday, 2023. 35% give just money, 8% give items and money, 12% give money and time, 6% give items, money and time, 11% give just items, 22% give just time, 11% give items and time.
What inspired you to work in the nonprofit sector? We asked you and this is what you said. Personal cause or experience 43%, I kind of fell into this work 38%, Volunteer first, then a job 12%, Mentor or leader inspired me 7%
Behind every authentic story told in nonprofit communications is someone’s invisible labor... Yet, organizations rarely acknowledge, compensate, or adequately support this labor.
Nonprofits with a Candid Seal of Transparency get an average 62% more in contributions.
It’s the humanware—our judgment, our skills, and our peer networks—that will help us make sense of and navigate a world where we live and work alongside AI. Quote by Beth Kanter, Author, Speaker, and Facilitator
Over 75.7 million people volunteer at nonprofits. 16.7% volunteer online and in-person, 1.3% volunteer online only, and 81.9% volunteer in-person only.
...trust your community to surface its visionaries and be ready to back them... the most profound change begins when we take a leap of faith. Quote by Idana Goldberg, CEO of the Russell Berrie Foundation
Do you expect to shift your grantmaking due to the election?
Do you expect to shift your grantmaking due to the 2024 election?
Should foundations publicly report on the impact of their grantmaking?
Most nonprofits have fewer than 10 staff members, including full and part-time. Chart shows nonprofits by staffing level with 43% having no staff (that means volunteer run only), 27% with 10 or under, 16% with 40 or under, 5% with 80 or less, 4% with 160 or less, and 6% with 160 or more.
Candid's team in Philadephia
Thinking about using AI at your nonprofit? Don't do these 4 things
Younger generations are more likely to give monthly to nonprofits. The chart shows this, with less than 30% of Gen X and boomers giving monthly to a cause, and millennials at almost 60% preferring to give monthly.
Getting new donors is tough. But keeping them is even harder. 81% do a first-time donation only; Second-time donation only is 9.5%; and Third-time donation or more is 9.5%
There’s a widespread misconception that charity is just for the “less fortunate”... [But] it’s more important than ever that the public see how nonprofits support, expand, and enrich their lives. Lori Guidry, Educational Programming Manager Candid
Are funders really listening? Here is how many funders nonprofits said have an understanding of community needs: 2% said none, 70% said a few or some, and 24% said most or all.
What is the most overused nonprofit phrase right now? Here is what our audience said: “Now more than ever” said 5%. “Unprecedented times” said 32%. “Uncertain times” said 45%. “In this moment” said 17%.
The nonprofit world is going through a lot. And that takes a toll. We asked our audience of nonprofit workers: Are you feeling burned out or overwhelmed? 61% said yes, right now. 29% said no, but have in the past. 10% said never.
The conversations in our sector about the role and value of big bet philanthropy have taken on new urgency... This is not the time for timid philanthropy.
https://blog.candid.org/post/data-forecasts-more-foundation-giving-in-2025-charitable-giving-trends/
Only 32% of funding goes to general operating support, but it is the most vital to nonprofits.
“Nonprofits can no longer afford to treat symptoms; they need the tools—and the capital—to address root causes.” Quote by Jina Krause-Vilmar of Upwardly Global
A third of funders plan to give more in 2025, over a half plan to give the same, and 9% plan to give less.
Foundations paid out 3.1% more in 2024, but when adjusted for inflation its only 0.1% more.
Chart shows that 182 foundations paid out around 5% of their endowment whereas only a handful paid more
The average individual donation hit a record high of nearly $940 in 2024. Chart shows increases over the year from just over $600 in 2019 to the $940 in 2024.
20% of government grantees would run out of cash in 3 months if their funding ends.