Johann van Tonder

@chat-jvt.bsky.social

143 Followers 425 Following

- CRO agency ceo (clients: Avis, Canon, Nike etc) - book author, Kogan Page - 20 yrs in ux, product, mkting - building w/ Replit, Cursor, Arduino ❤️ Marketing Science and Rstats 🥋 Full-contact karate black belt

Most large, successful companies began as insurgents—fast, agile and adaptable. They focused on customers. They hated complexity. But too many companies accept a troubling trade-off. They achieve scale, but lose their Founder’s Mentality—the very core strengths and values that helped them succeed and grow.