Chris Green SEO @chris-green.net · Jan 6 There’s a huge spam war going on⛔️ It’s far larger than it ever has been. If you think you’re worried about AI slop in your social feeds, Google’s Discover team has seen it far worse. Besides the spam-fighting they're doing, they also illustrated a critical point at Search Central Live 2025 🧵 1/3
4 likes 1 replies
?
Replies
Synthetic (AI-generated) content seldom produces value, at least as a proportion of AI-generated content. Possibly, not a surprise, but we saw some interesting examples of this (see below), from the dangerous to the time-wasting. What is more interesting, though - and not surprising given 🧵 2/3