Conor Bronsdon @conorbronsdon.com · Oct 3 And @atlassian.bsky.social has never been afraid of large acquisitions to enhance their platform capabilities - Trello ($425M), Opsgenie ($295M), AgileCraft ($166M), Loom ($975M), BrowserCo ($610M) and now DX for $1B But what got DX to a $1B valuation (and rumored $40M ARR)?
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DX's playbook wasn't just building better features. It was strategic positioning + creating a flywheel. I wrote a memo 2+ years ago at LinearB.io flagging DX as our biggest competitive threat thanks to their perspective + strategic execution Here's what they did differently👇