Curious Kyle

@curiouskyle.bsky.social

25 Followers 15 Following

A curious marketer sharing stuff for other curious marketers.

A quote by Peter F. Drucker about change and leadership is displayed with a colorful, glitchy background. “One cannot manage change. One can only be ahead of it. A change leader sees change as an opportunity.”
A line graph shows the Consumer Confidence Index for different generations from October 2020 to December 2021, with each generation represented by a different colored line.
A crop and trim menu displays options for aspect ratios with 1:1 labeled as recommended
Screenshot of the post Customer Brand Preference and Decisions: Gallup's 70/30 Principle that shows customer brand and preference decisions are 70% emotional and 30% rational
Scheafer’s Why People Buy pyramid graphic. It says: Consumer psychology framework that categorizes purchasing motivations into four levels:&10;1) Basic Needs&10;2) Emotional Value&10;3) Personal Growth&10;4) Social Impact.&10;It explains why consumers choose food products.&10;Ranging from basic needs like taste and convenience to deeper drivers like nostalgia, health transformation, and ethical values. This structured approach helps brands align their messaging and marketing strategies with the true reasons behind consumer behavior. With examples in a pyramid graphic for each level. Examples, basic = reduces effort, emotional = nostaliga, growth = personal identity, impact = beyond self
A survey shows various ways tariffs or shipping/import changes are influencing US adults' holiday shopping plans in July 2025, with 33% noting higher prices on certain products.
A side-by-side comparison shows two smartphone screens with different scenes and text below indicating 4.1M Paid Views and 451K Organic Views.
September jobs report showing a decrease of 32k jobs and a 4.5% increase in pay, highlighting significant losses in sectors like professional/business services, leisure/hospitality, the Midwest, and small to medium-sized establishments.
A gray New Balance 990v5 sneaker is displayed with the caption, Worn by supermodels in London and dads in Ohio.
Holiday spending among US consumers is expected to decrease by 22.5% for Gen Z in 2025, while other generations show slight increases.
An infographic contrasts an emotional ad for a luxurious hand lotion with an informational ad for a cheaper antibacterial lotion.
Instagram pop up announcement that basically says Public photos and videos may appear in search engine results starting July 10, 2025, with options to change privacy settings.
A notification advises on optimizing content reach by suggesting placing links in comments instead of captions and highlights the benefit of video or photo content.
A branding setup interface is shown, featuring options for logo, font, colors, text tone, and visual style preferences.
A building with a large Specsavers billboard featuring the slogan “Should’ve gone to Specsavers” is shown twice, the second time with the a banner humorously rotated sideways hanging off the frame.
A graphic highlights that 54% of marketers and 75% of agencies agree that most creative work doesn’t stand out
A hand is holding a box of M&S Corn Flakes in front of a shelf displaying various cereal boxes.
A speaker is presenting to an audience, with a slide that reads Every business is a lifestyle business.
A woman with curly hair is featured alongside the text “BECAU5E YOU’RE WORTH IT,” celebrating 50 years of a women’s campaign. “Because” is underlined in red with an arrow pointing to the added text “Automatically justifies the purchase”
A flowchart outlines the process for determining a winning ad and testing various phases like hook, creative, video, and audience.
Auto-generated description: A graph illustrates the Quality Cliff, showing the relationship between content spend and content returns, with marked points for minimum quality threshold, diminishing returns, and no additional returns.
A bar chart illustrates how different generations in the U.S. and the UK find out about special offers when shopping, with “in-store or online store advertising/signage” being the most common method.
A circular flowchart illustrates the process of improvement by repeatedly asking “Does it work?” and “Can it work better?
bar chart showing year-over-year ad market growth since Feb 23. A growth trend starts in Sept 23 ending in Feb 24 doubling the growth of Jan.
eMarketer chart showing the Average Budget Allocation Across Data Types for Targeting in 2024 According to US Advertisers, Nov 2023 (% of budget) with contextual data number one and first-party data number two, combining for 55%.
a visual with a Nike shoe stating that concrete language that can be visualized boosts sales. “Trainers” vs “lime green Nike trainers”. The latter boosting purchase intent 30%.
A picture of the Pinterest color palette with various lightnesses included
A chart of historic Federal Reserve rates since the 60s showing a much longer period of volatile (and higher rates) than the post-Great Recession 0% rate environment that modern Silicon Valley and stock marketism was built on
A screenshot from Meta showing the Guest chat option enabled. From the setting details: Let people chat with your business without logging into Messenger while using the Chat Plugin on your website.
A screenshot of Google Ads showing the campaign-level headline setup
a line graph showing the upward growth trend in search volume for Immersive Dining since 2019