Dean Cruddace @devs.uk · Aug 28 What reading material are you taking on your next jolly, 24 people minus 24 people asked. I'm kind of an all in, adapt and evolve SEO with sidenotes So it's this one
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I'm now in the middle of reading this, and this is by far the non-SEO book every SEO should read. It provides absolute clarity for the future of Search. I am, and always will be, an SEO.