Dieter F. Kogler

@dfkogler.bsky.social

661 Followers 748 Following

Economic Geographer at University College Dublin. Innovation Studies, Geography of Innovation and Evolutionary Economic Geography. https://www.rknowledge.org/ & https://scholar.google.com/citations?user=KaDjTvoAAAAJ&hl=en #innovation #science #networks

Top Figure. The histograms illustrate the total number of SEP applications by metropolitan area during the 3G and 4G periods. The y-axis represents the count of all patents that include at least one inventor residing in the area during the specified period. The x-axis displays the top ten EU metropolitan areas ranked by their SEP production for that time frame. Bottom Figure. The x-axis shows the count of all H04 patent applications containing at least one inventor residing in the metropolitan area during the 3G and 4G periods. The y-axis represents the number of SEP applications during the same time frame. The solid line shows the fitted linear regression, and the shaded band around the fitted line denotes the 95 per cent confidence interval of the estimated regression. We also report the corresponding regression estimates in the top left corner.
The concentrated geography of Europe's AI knowledge production, showing (a) total AI patent families (1980–2019) across NUTS-2 regions, and (b) the Artificial Intelligence Centrality Index (AICI, 2015–2019), illustrating how deeply AI is embedded into wider regional innovation networks.
The spatial pattern of regional green technology entries in China across three periods.
Embeddedness of technological capabilities in the regional industrial structure.
Results indicate that place-based branding strategies, as indicated by our GPE (references to geopolitical entities) and LOC (references to natural landmarks and geographic features), have a positive impact on consumers’ perception of craft breweries. Furthermore, a brewery’s status as independent, and the number of beers is it brews have a positive impact on perception. This supports the notion that craft breweries rely on and get rewarded for place-based branding approaches. This echoes arguments put forward in the organizational ecology literature concerning identity-based approaches to marketing and consumer perceptions (Hsu and Hannan, 2005). Looking at some of the variations between different brewery categories, it is evident that microbreweries benefit the most from a marketing language that incorporates geographic features and references, unlike other small-scale establishments like nano breweries or brew pubs. This indicates that place-based branding strategies do not have the same effect across all types of craft beer makers and that size matters in the sense that being too small or too big has a negative or at least limiting impact on breweries’ performance (Carroll and Swaminathan, 2000). On the other hand, GPE and LOC references in microbreweries’ branding language results in positive public perception across all regional settings, something that has been untested in the relevant literature until now. Place-based branding strategies are not unique to craft beer, and so these findings have important implications for other industries as well. Indeed, these results are even encouraging for regions who invest in creating their own place-based branding narrative to entice firms and consumers to the region.
The two figures plot the correlation between resiliency and either unrelated variety or average Relatedness. The y-axis is resiliency, which we measure as the percentage of nodes a network can lose before fragmenting into many unconnected components. The x-axis is either unrelated variety or average relatedness. We calculate unrelated variety using the Shannon Entropy formula following (Frenken et al., 2007). We calculate average relatedness following (Kogler et al., 2013). Points are colored according to the country of origin.
Geography and branding in the craft beer industry Ryan M. Hynes and Dieter F. Kogler ABSTRACT We investigate the quantitative link between geography and branding in the craft beer space by assembling a novel dataset of tens of thousands of breweries, their marketing language, and their public perception. We use named entity recognition to process breweries’ description text, and extract the counts of geographic and location labels. We regress these counts against breweries’ rating score, which we take as a measure of public perception. We find a strong, positive link between the number of place-based labels and a brewery’s rating. This is the first large-scale quantitative result in this space, and is strong evidence of the positive link between geography, branding, and public perception. We also contribute by introducing novel data collection and text processing techniques to the regional studies and geography of beer literature. Our results confirm several previous qualitative and survey-scale studies in this space, and establish a definite link between place-based branding strategies and brewery perception. KEYWORDS craft beer; economic geography; regional studies; place-based branding; marketing; consumer perception; natural language processing
We invite contributions that are related to the following themes: • Geographical histories of scientific and technological creative destruction • Spatial inequalities of knowledge production, recombination and diffusion • Regional resilience, technological trajectories, path dependent development and path creation • Links between scientific knowledge production, technological change and regional fortunes • The roles of technological structure and complexity, related and unrelated variety to fast/slow growth • The interplay of agents, organizations, institutions and place in innovation systems and dynamics • Firm and regional linkages, the relatedness of firms, regions and technologies, relatedness dynamics and uneven development • Regional policy for technological change, transformation/transition and inclusive growth The organizers welcome abstracts of no more than 250 words by the 5th of January 2025. Please send inquiries and abstracts to Dieter F. Kogler (dieter.kogler@ucd.ie) and Sebastián Baeza (sebaeza@udec.cl). Following feedback (latest by January 10th) authors will be required to register via the conference website at https://gceg.org/index.php/register/.
The Impact of Artificial Intelligence (AI), Robotics, Automation, and Digitalization Technologies on Regional Economic Development Trajectories - Special Session at Regional Studies Association Annual Conference 2025
https://www.rknowledge.org/research
https://www.rknowledge.org/dashboard/europe
https://t.co/J4dEUoMpA6
https://doi.org/10.1080/00343404.2024.2355985
https://www.rknowledge.org/