Email Industries

@emailindustries.com

131 Followers 164 Following

Make sure you’re in the inbox, this holiday season 🎁 https://www.emailindustries.com/email-deliverability-packages/

What a Year It’s Been Thanks to you, 2025 has been an incredible year of growth and milestones for Email Industries! We had the honor of partnering with over 375+ clients, working together to make their email programs performant and deliverability focused! Inbox Expo 2025, had DOUBLE the number of attendees (over 275 attendees total) compared to 2024. We successfully launch the Deliverability Alliance - our upgraded partnership & referral program. We’ve successfully delivered over 8 billion emails to inboxes—WOW! Thank you for being a part of our success and for allowing us to be a part of yours.
Black Friday Promotion from Email Industries: Package 1. Authenticate for the holidays For small teams and growing brands that need fundamentals in place before holiday sends. SPF, DKIM, DMARC setup and technical review Inbox placement testing Basic deliverability monitoring Email hygiene included Package 2. Be prepared for the holidays For higher volume senders that want deeper audits and stronger controls. Technical and strategic audit for 2 domains or subdomains Expanded inbox placement testing Strategy session and template analysis Larger list hygiene allowance Implementation or remediation available as add ons
Festive holiday-themed webinar banner featuring a snow globe with a laptop showing an email inbox, surrounded by Christmas lights, trees, and gifts. Text reads “Inbox for the Holidays Webinar! Wed. Oct 29th, 12PM EST | 9AM PST.” Presented by Unspam.email and Email Industries. Hosted by Matthew Vernhout (@emailkarma.com), Principal Email Advisor, with his headshot and the Email Industries logo.
Email Industries Partner Logos/Names. Includes brands like: MailChimp, HubSpot, iContact, SMTP.com, and more.
Almost sold out... but we’ve got good news! 🎉 Due to overwhelming interest in this year’s Inbox Expo, we’ve decided to open an extra set of tickets! This isn’t just marketing talk — we’re genuinely excited (and a little blown away) by the level of enthusiasm this year. Thank you! 🙏 If you were thinking about joining us, now’s your chance to grab a ticket before they’re gone (again). You have only 26 days left, so hurry up!
Your inbox might be costing the Earth more than you think. 🌍 This Earth Day, we’re spotlighting a hidden source of digital waste: bad email deliverability. 📬 Every email to a dead inbox or spam trap = wasted energy, lost ROI, and unnecessary carbon emissions. At Email Industries, we help fix that. ✅ Clean lists ✅ Better deliverability ✅ Less digital waste ✅ More meaningful engagement This week only, get a Free Deliverability Health Check and take the first step toward greener, smarter marketing. 👉 https://www.emailindustries.com/email-deliverability-health-check/
Red Flag Audit: How Risky Was Your Last Send? Let’s be honest. We’ve all hit send and hoped for the best. But… was your last email campaign waving any of these red flags? → Sent to an old list → Skipped IP warmup → Bought data (👀) → Clickbait subject line → No authentication → Zero segmentation → Ignored bounce rates How many can you check off? Comment with your score. No judgement. Just inbox honesty. And if you’re seeing red, we know how to get you back in the green.
For 17 years, Email Industries has been making email better, more trusted, more engaging, and more effective. ❤️ Huge thanks to our team, clients, and partners for being part of the journey.
𝐌𝐚𝐫𝐜𝐡 𝐢𝐬 𝐅𝐫𝐚𝐮𝐝 𝐏𝐫𝐞𝐯𝐞𝐧𝐭𝐢𝐨𝐧 𝐌𝐨𝐧𝐭𝐡 - 𝐀𝐫𝐞 𝐘𝐨𝐮𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐄𝐦𝐚𝐢𝐥𝐬 𝐒𝐞𝐜𝐮𝐫𝐞? You might think your customer emails are safe, but they could be exposed without you realizing it. Sending unencrypted emails or using outdated software is like leaving the door open for hackers. One simple mistake - like forwarding an email to the wrong person, can put customer data at risk. By the time you realize, it could be too late. This Fraud Prevention Month, double-check your email security. Update your systems and make sure your team knows the drill. How to Improve Your Email Security and Deliverability: • Email Deliverability Audit ↳We’ll help spot any vulnerabilities in your email systems. • Guidance from Experts ↳Get a plan to address risks and improve email security. • Support for Remediation ↳Our team will help implement fixes and keep your emails secure. Take action now! Speak with a deliverability expert at Email Industries and schedule your email audit. Protect customer data and get your emails where they need to go.
If you’ve ever worried about losing deliverability during an email migration, We’ve got you covered. We’ve done it, and let us tell you—it's totally possible to move without crashing your sender reputation. Here’s the step-by-step guide to a hassle-free email migration. Step 1: Prep Your Lists ↳ Clean up your lists before the move ↳ Remove suppressed, unsubscribed, inactive and invalid emails to start fresh Step 2: Back It Up ↳ Always, always back up your data ↳ You don’t want to be scrambling if something goes wrong Step 3: Choose Your New Platform ↳ Pick a platform that’s going to meet your email requirements the best ↳ Understand that the tools can help achieve your goals Step 4: Authenticate & Set Up ↳ Set up SPF, DKIM, and DMARC records ↳ Don’t skip this—these are your deliverability superheroes Step 5: Warm Up Your New Domain ↳ Slowly increase your sending volume ↳ Don’t go from 0 to 100 overnight—build trust with your new email provider Step 6: Test Your Emails ↳ Send test emails to yourself (and a few colleagues) ↳ Check for anything weird in the spam folder—adjust accordingly Step 7: Monitor Performance ↳ Track your open rates, click rates, and bounce rates ↳ Keep an eye on deliverability to make sure you're on track Step 8: Plan ahead ↳ Migrations can take 4 to 6 weeks, or longer depending on your list size ↳ Plane to run two email platforms for this time period BONUS: Use an Email Monitoring Tool ↳ Need some help? Email monitoring tools can guide you through the process ↳ Look for one with built-in deliverability monitoring That’s it! Simple steps, no stress. If you follow these, your migration will be smooth, and your deliverability will stay strong. Got any other migration tips? Drop them below! And if you found this useful, share it with your network!
Migrating your email system without a deliverability plan is like setting sail without a map. You might end up somewhere unexpected. Some place dark and scary. Like the spam folder. Without a strategy in place, you risk damaging your sender reputation and losing engagement. And let’s face it, no one wants that. That’s where Email Industries comes in. For over two decades, our team of deliverability experts has helped brands hit the inbox and stay there. From email list hygiene to risk scoring and consulting, we provide the solutions you need to get the most out of your email marketing. What can we do for you? Speak with an email expert and see how we can protect your email campaigns.
Summarize this in 300 characters or less - no emojis: Alt text isn’t just for accessibility; it’s a compliance requirement in many regions. Here’s why: ➝Boosts Deliverability: Alt text ensures your emails get seen when images don’t load. It’s read by email clients and helps with inbox placement. ➝Improves Engagement: Even when images are blocked, well-written alt text keeps your readers engaged. It’s an opportunity to add context and connect with your audience. Alt text isn’t just about describing images – it’s about enhancing user experience and meeting important accessibility standards. Take these examples: -“Team celebrating our new platform launch.” - “Product features: Our latest updates in action.” These aren’t just descriptions—they’re chances to connect and comply with accessibility laws like: ~ADA (Americans with Disabilities Act) – Ensures that digital content is accessible to individuals with disabilities in the U.S. ~EAA (European Accessibility Act) – Requires EU businesses to make digital services and products accessible to everyone, including those with disabilities. ~WCAG (Web Content Accessibility Guidelines) – A global standard for creating web content accessible to users with disabilities, including text descriptions of images. Want better engagement, inbox placement, and compliance? Start using effective alt text today. _____________________________________ PS: Alt text isn’t just a luxury - it’s essential. Comment below if you’re using alt text or need tips on how to implement it. Repost this to help others improve their email strategy. Follow Email Industries for more email insights.
Your connection rate is directly tied to deliverability and here’s why. When emails are sent too quickly: → Servers can get overwhelmed. → Your messages may get delayed or end up in the spam folder. Why does it matter? A fast send rate can make it harder for receiving servers to keep up, which impacts your sender reputation and can hurt email deliverability. Here’s the fix: → Slow down your connection rate. → Spread your sends out to avoid server overload. Small adjustments in how you send emails can help your messages land where you want them. Share this to help others improve their email performance. Follow Email Industries for more email tips!
Is your email rendering consistently on mobile and desktop? Let's find out why it matters and how to optimize for both. Over half of emails are opened on mobile devices. If your email doesn’t look good on mobile, you risk losing engagement. ↳Testing across mobile and desktop is essential. ↳Check if images, text, and buttons display properly on both. Tips for mobile optimization: ➔Use responsive design. ➔Keep text legible on smaller screens. ➔Avoid large images that slow loading times. Desktop still matters. Make sure your emails look just as great on bigger screens. Mobile-first design is a must. But don’t neglect desktop - balance them both for best results. Need help optimizing your email rendering? Let’s talk about improving your email performance. Follow Email Industries for more email marketing tips.
Email authentication is essential. Your email deliverability hinges on it. SPF, DKIM, and DMARC are the foundation of email security. Here’s how each works: • SPF: Verifies that your email is coming from an authorized server. Without it, your email could get flagged as suspicious. • DKIM: Adds a digital signature to prove the email hasn’t been tampered with during transit. • DMARC: Combines SPF and DKIM to protect against spoofing and phishing attacks. These protocols don’t just protect your brand - they build trust. When your emails are authenticated, customers know they’re receiving legitimate messages, and that increases the chance your emails land in their inbox. What’s the result? Improved deliverability and stronger customer confidence in your communications. The challenge? Keeping everything aligned and running smoothly. What steps are you taking to improve email authentication? P.S. Email authentication is one of the easiest ways to secure your communication channels and build trust. ↓ Follow Email Industries for expert tips on improving email deliverability. Repost this to help others optimize their email practices.
1 Day Left. InboxExpo early bird ends Jan 17th. InboxExpo.com
SPF and DKIM passing doesn’t always mean smooth sailing. You’ve got the basics covered, but what about alignment? Alignment is the missing piece that makes sure your email headers and authentication protocols work together. Without it, your emails may still struggle with deliverability, even if SPF and DKIM checks pass. Why does alignment matter? → DMARC depends on alignment. If your SPF and DKIM don’t match the From header, DMARC fails, and your emails get blocked. → Better inbox placement. Alignment boosts your sender reputation and helps your emails reach the inbox. How to troubleshoot alignment failures: → Check that your From address matches the domains in your SPF and DKIM records. → Make sure your SPF and DKIM are set up for the same domain. → Keep an eye on DMARC reports to spot alignment issues early. Without alignment, your email deliverability is at risk. Even the smallest mistake can cause big problems. → Get your email authentication in line for better results. ♻️ and of course, share this to help others improve their email performance. ✚ Follow Email Industries for more email marketing tips!
Your DKIM signature is valid, but here’s the catch: does it align? If the domain in the DKIM signature doesn’t match the domain in the From field, ISPs can’t verify the sender. How can you fix this? → Align your DKIM signature domain with the domain in your From address. → Ensure your email authentication protocols line up perfectly to pass DMARC. A small misalignment can ruin your email’s chance to be seen. → Don’t let a mismatched domain keep your emails out of the inbox. ♻️ Share this to help others improve their email performance. ✚ Follow Email Industries for more email marketing tips!
How outdated Contact Lists Hurt Your Campaigns. Alfred.email, by Email Industries, can help.
Email styling matters! In-line CSS: High compatibility, faster load times, but harder to manage. Header CSS: Cleaner code, easier updates, but risks stripping in Gmail. Tip: Use in-line for critical styles & test across clients!
Optimizing Email Code to Improve Inbox Placement. If you need help with this or other email related item be sure to check out Email Industries dot com
How IP Ownership and Neighbourhood affect deliverability: Are you team shared IP or dedicated IP?
Black and white image celebrating New Years 2025. Image with trees buildings, and space icons
Cartoon Meerkats in Christmas clothing.
Email Industries 2024 Team Holiday photo via video call. 19 team members and one dog shown in the photo.
Here’s why you shouldn’t miss it: 🔑 Fresh Strategies & Cutting-Edge Trends Stay ahead of the curve with the latest insights and tactics in email marketing. Whether you're into automation, segmentation, or mobile optimization, we’ve got you covered. 🤝 Unmatched Networking Rub elbows with over 150 industry leaders, experts, and entrepreneurs. Build real, lasting connections with people who can help you grow. 🎤 Learn from the Best Our expert speakers come from the leading brands in email marketing. Get ready for actionable tips and stories that can make an immediate impact on your campaigns. 💡 Inspiration That Sparks Action Leave with fresh ideas and new strategies that you can implement right away. Inbox Expo is designed to get your creative juices flowing. 📅 When: May 21-23, 2025 📍 Where: Omni Austin Hotel Downtown, Austin, TX 💸 Early Bird Deal: Save $100 if you book by January 17, 2025 (link to tickets in comments) Ready to join the email marketing event of the year? Don't wait—grab your tickets now!
Poor design isn’t just ugly—it’s a spam filter’s best friend. Follow Email Industries for inbox-worthy tips that turn clicks into RSVPs. We make sure your email invites actually get invited.
Join Us at Inbox Expo 2025 Early-bird tickets are on sale now! Save $100 While Supplies Last May 21-23, 2025 | Austin TX Visit https://inboxexpo.com/ to register
Email Love is supported by Braze Article: Email Peeps #55: Scott Hardigree Publish Date: December 6, 2024
On December 11th, we’re teaming up with our partner emfluence for a webinar you won’t want to miss! Our very own Neil Robinson will join emfluence’s Amanda Bacher to share list cleaning best practices that will help you keep your emails in the inbox and boost your deliverability heading into 2025.
Email Industries is happy to announce that Inbox Expo 2025 is heading to Austin, TX, from May 21–23, 2025!
IP vs Domain Reputation: Which one is more important for Email Deliverability?
Time is running out on Free Email Deliverability health checks from Email Industries. Request yours now: https://www.emailindustries.com/email-deliverability-health-check/ Deadline: 2024-11-16