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Interim Editor-in-Chief at Kotaku Contact: ethan.gach@kotaku.com / ethangach on Discord Secure email: ethangach@protonmail.com / 2673263042 for Signal Newsletter at https://deadgame.substack.com/

I was cruising my feeds today, minding my own business as I cooked in my sweltering 90-degree home office amid another global warming heat dome, when I was stopped dead in my digital tracks upon seeing what I can only describe as 17 words strung together into one of the worst sentences ever to appear in the English language. “The future of the firm is a learning loop in which human capital and token capital compound,” Microsoft CEO Satya Nadella wrote on X. He was sharing the announcement for the tech giant’s latest AI venture, another wild swing at infinitely scalable growth and profits. It’s called Microsoft Frontier Company and it arrives just days ahead of the company’s latest mass layoffs.

“It will provide a unique combination of skills inclusive of deep industry knowledge, change management and continuous improvement experience, and enterprise-grade AI engineering expertise,” reads the blog post by Microsoft commercial business boss Judson Althoff. “This goes beyond what has been labeled as Forward Deployed Engineering (FDE) and will be the largest, most capable, outcome-driven engineering organization in the industry. We are making a $2.5B investment in Microsoft Frontier Company, embedding 6,000 industry and engineering experts at customers to co-design, co-innovate, deploy and continuously improve AI systems at scale based on measurable business outcomes.”