Pachi 🇪🇸 @facilethings.com · Jun 24 You know the Jobs To Be Done theory? It basically says that when we buy a product, we essentially hire something to get a job done. If it does the job well, when we are confronted with the same job, we hire that same product again. 🧵 #business #JTBD
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And if the product does a crummy job, we fire it and look around for something else we might hire to solve the problem. Identifying and understanding the Job to Be Done is key, but not easy. It usually requires conducting many personal interviews with users and carefully analyzing the responses.