Ian Ferguson @ferguseo.com · Dec 2 SEO TL;DR - 7 stories from the world of search which are worth reading, starting with some Ofcom figures, which reveal that only 18% of 16+ year olds said they thought the information from generative AI was reliable seotldr.substack.com/i/152422509/... #AI #ChatGPT
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2/ A study of 700 people also found that 71% of shoppers are unaware they’ve even used generative AI tools (such as review summaries) in online shopping. Advice on how you can add value to your customers' shopping experience without distracting from the goal. seotldr.substack.com/i/152422509/...