Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴

@ferncxandcrm.com

131 Followers 104 Following

🌿The eco & ethical CRM for businesses who care about people, the planet, and profits. Every month we: 🌲Plant trees 💰Donate 4% 🍃Offset more pollution than the CRM creates Learn more: ferncrm.com

Photo of a woman peeking out from behind a fern leaf. Words next to the photo say "Last chance to join Fern CRM as a Founding Member. Early adopter bonuses end on May 1, 2026."

Photo of a bright green fern leaf over a blurred background of green ferns representing the clean, green Fern CRM tool for small businesses.

Photo of a corner office space with floor to ceiling windows on both sides, looking out onto a rugged ocean coastline where the waves come almost right up to the windows. The text on the photo says, "Ocean waves while we worked!"

Photo of a paper coffee cup made of unbleached cardboard with green ink that says, "100 CUPS PLANTS ONE TREE, SCAN HERE" and a green arrow pointing down towards a QR code that's shaped like a deciduous tree. Below the QR code tree it says, "SEE WHY THIS CUP IS DIFFERENT". The cup is sitting on an untreated wooden shelf in front of large windows. The view on the other side of the window is so foggy that the surrounding area looks almost blurry. Not much can be seen except the fuzzy silhouettes of trees.

A screenshot of a DM conversation where Instagram has replaced the image itself with a message that says, "This photo can only be replayed once. Use the mobile app to view."

Photo of a small, dense jungle of tropical trees and plants filling the courtyard of an industrial building. In the bottom left corner is a table and chairs under the canopy of a palm tree. Balconies can be seen in the background of the 2nd and 3rd floors.

Flat lay photo of a desk made of dark wood, with office supplies made of natural materials like cardboard and bamboo, alongside two large, dark green leaves from tropical plants. There is silver text in the middle of the image that says, "3 Ethical Marketing Tips For A Better 2026"

Photo of a dozen different receipts taped to a wall and a sign that says, "If you are hungry and have no money, these meals have been paid for in advance. Give a server the ticket and they will have the kitchen prepare your meal." The meals were purchased by patrons and taped to the wall for those who need it.

Screenshot of an email from "PayPal Ads" with a sales pitch to join the waitlist for "PayPal Ads Manager" which is described as "an advertising and publishing platform that's managed inside your PayPal Merchant Portal."

In the second section, it invites the reader to "Opt-in to show high-quality ads from vetted brands post-checkout.1 Use what you earn to reinvest directly into future ad campaigns."

Photo of a flyer hanging in a window that says, "Ohlone Land Bay Area ICE Rapid Response Community Networks. Ningun ser humano es ilegal." And a list of the following phone numbers:
San Francisco 415-200-1548 |
San Mateo 203-666-4472 |
Santa Clara 408-290-1144 |
Santa Cruz 831-239-4289 |
Contra Costa 925-900-5151 |
Alameda 510-241-4011 |

The flyer is credited to the artist & community liberation mental health clinician known as Winsor Kinkade.

Screenshot of the new live streaming feature in communities built in Fern CRM that shows the options like choosing between Meeting Room or Streaming Service, scheduling or going live now, post details like title and description, and other settings.

Photo of a big warehouse-style room with concrete floors and walls, facing a wall of windows in black frames. A gloomy, cloudy sky is the only thing visible outside the windows. The corner of the room is held up by a Moderne-style mushroom pillar.

A nearly-full moon is visible in the middle of bluebird blue skies with the San Francisco skyline in the distance at the end of an old runway in the foreground. The Bay Bridge is visible to the right of the city and a building that looks like an old traffic control tower is visible to the right of the runway.

Photo of what used to be a runway but now has landscaping on the left half to form a park and a big top circus tent on the paved right half with bike racks in the middle and the San Francisco skyline in the background.

Photo of a mural painted on the side of a shipping container that's parked in the middle of an unused runway. The mural depicts a clear blue bottle laying on its side with a scene inside and a starry sky outside. Inside the bottle there are stalks of some plant like corn between geometric pyramids and a black crescent moon. A wind is blowing through the bottle, blowing leaves off the plants and exploding out the mouth of the bottle along with flowers and streams of color.

Photo of a wooden desk the color of charred wood with a Halloween-themed snack on top. There's a small orange pumpkin that has a bare, leafless tree drawn on it in black ink, a small plate with a thin waffle on it, a mug of coffee, and a (fake) cat skeleton that looks like it's about to eat the waffle.

Photo of an old statue outside an abandoned building. The statue is of a pegasus carved in an Art Deco style. It's a little mossy and surrounded by evergreen bushes. The building is boarded up with wood in the windows and the paint is peeling.

Silver text over a dark wooden background that says, "What To Do When Sales Drop; listening time: 2.5 minutes. Episode 001 of the Shortest CX Podcast."

Photo of a black cat on a leash, lounging on a granite sidewalk with landscaping in the background. The cat looks as if it is smiling and looking off camera with its big golden eyes.

Closeup photo of an all-black cat with golden eyes stretched out on a windowsill, staring into the camera with one paw stretched out towards the camera.

Slide number 1. Silver text over a charred wooden background that says, "Your Thank You page isn't meant to be a detour sign that shows people how to get from your sales page to their inbox" and the @FernCXandCRM.com handle.

A flyer-style image that says, “Next FernTalk on Bluesky: July 9, 2025 and every 2nd Wednesday at 4pm PT / 7pm ET / morning in Oceana. Next topic will be announced in our Grassroots Community ~ Join Us! Recaps available at https://blog.ferncx.com “

A photo of stacks of coins sitting in soil with a mound of dirt and a seedling growing on top of each stack.

a photo of a circle of diverse people, each holding their hands out towards each other and each cradling a mound of dirt and a seedling tree in the palms of their hands, representing coming together to change the world.

A flyer style image that says, "Conversation Happening Now: Customer Experiences That Change The World. A Fern Talk with Mollie F. Join us at #FernTalk on Bluesky."

a photo of a sign posted in someone’s yard that says, “In this house we believe… love is love, black lives matter, science is real, feminism is for everyone, no human is illegal, kindness is everything” and each line is written in colors that match the message. “Love is love” is written in rainbow colors, “Science is real” is written with a map of the world as the colors, and so on.

Silver text on a dark background that says, “Intro 3: On a scale of 1-10, how much does CX impact profit margins and expenses? Where 1 is equal to ‘not at all’ and 10 is equal to ‘a LOT’.”

Silver text on a dark background that says, “Intro 2: As a business owner, when you think about your customer experience, what comes to mind? #FernTalk”

Silver text on a dark background that says, “Welcome to FernTalk. Intro 1: Please introduce yourself & tell us a bit about your business.”

Flyer style image that says, “FernTalk: Customer Experiences That Change The World. Today at 8am PT / 11am ET / 4pm BST”

A wrap-up slide that asks, "How does your business make the world a better place for people and the planet? Tell us in the comments!"

Text graphic that says: "TOOL TIP: Look at your existing tools and find ways to use them on your order confirmation pages to deepen the relationship with your new buyer.

For example, what can you use to keep the energy up and start a 2-way conversation?

What can you use to help them feel like they’ve started using the thing they just bought and seeing small results before leaving this page?

This can be done with creative use of forms, videos in your chat widget, and more."

Text graphic that says: "Tactic: Start by optimizing your order confirmation/thank you pages.

This one page has the biggest impact with the least effort.

The first page your buyer sees after completing their payment should feel like an elevated experience, worthy of the paywall they had to cross.

Use these pages to deepen your relationship, start 2-way dialogue, and give them a taste of the results they’re seeking from your offer."

An illustration of planet earth with hearts floating up from its surface, and the text explains how an amazing customer experience helps your business increase profits and reduce expenses which helps you replace big name brands that don't care about people or the planet.

Full text: "Bigger profit margins and lower expenses means you’re able to donate more to your favorite charities, use your success to raise awareness about your favorite causes, and mobilize your audience to action.

Your business becomes a force for good in the world!

So let’s wrap this up with a tangible tactic and a tool tip that will help you change your CX to change the world..."

Photo of a diverse group of women smiling and supporting each other and text that says, "Providing an amazing customer experience increases your profit margins and reduces expenses so you can grow your business.

Growing your business provides the world with an alternative to the big box brands who care more about profits than people or the planet.

Your success leads to more workers being paid fairly, more buyers getting results, and less pollution destroying the planet."

Photo of a diverse group of women smiling and supporting each other and text that explains how delighted customers typically refer 7 or more people to the brands that provided a delightful customer experience.

Full text: "On average, delighted customers refer 7+ people to the brands they love. And when those people buy from you, your business changes more lives and that ripples out into the world.

Delighted customers are active and engaged in your customer community.

They take action on your CTA’s, they rally for your favorite causes, and they work together to make a difference.

Your customer community turns your business into a force for good in the world."

Photo of a gorgeous beach sunset and the words, "Can customer experience really change the world? Short answer: YES!"

Text over a red green and gold background that says, "Celebrate freedom and joy. Happy Juneteenth! The Fern CX and CRM team will be offline to celebrate with our communities."

Silver words on a dark green background that says, "How To Prepare Your Ethical Business For Tough Times. #BusinessStrategy on the Fern CRM Blog" above a photo of a vintage-looking compass with black ink on a yellowed compass face and the arms of the compass needle are painted black with a sparkly gold N on the north side and a sparkly gold S on the south side.

Photo of a black cat in a harness, sitting on top of a backpack cat carrier, with its paws on the shoulders of the man with a beard who is wearing the backpack while hiking through giant redwood trees.

A screenshot of a message on the Cloudflare website that says, "Cloudflare access authentication failures and WARP connectivity issues. Update - we are continuing to investigate this issue. Investigating - Cloudflare engineering is investigating an issue causing Access authentication to fail. Cloudflare Zero Trust WARP is also impacted."

a closeup macro photo of a vintage-style compass with Old English style writing and star-shaped patterns written in blank ink on a golden-white compass face. The compass needle is made of black metal with an “N” written in gold ink on one side and an “S” written in gold ink on the other, with a gold pin anchoring it in the center.

Photo of a lighthouse against a night sky full of stars and the milky way galaxy. The light in the lighthouse is shining brightly and a beacon of light can be seen stretching out from the left and right sides.

A flyer style image that says, "Conversation Happening Now: Preparing Your Ethical Business For Tough Times. A Fern Talk with Mollie F. Join us at #FernTalk on Bluesky."

Photo of a sailboat tipping heavily to the side as it heads into a cloudy sunset in somewhat choppy waters.

Silver text on a dark background that says, “Intro 3: What feels most important to you, as a business owner, to thrive during the next "tough time" in the future? #FernTalk”

Silver text on a dark background that says, “Intro 2: What are some "tough times" your business has survived in the past 10-20 years? #FernTalk”

Silver text on a dark background that says, “Welcome to FernTalk. Intro 1: Please introduce yourself & tell us a bit about your business.”