Fieldnotes @fieldnotes.co · Nov 27 The internal docs detail a multiyear, covert effort that has featured paid TikTok influencers, shady Facebook ads, and even a faux-documentary hosted by Dennis Quaid. Yes, that Dennis Quaid:
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Starting in 2019 when NAPCOR hired ABC Creative to launch its Positively PET campaign, it was designed to hide corporate members behind the effort—“a strategy that is important to make sure consumers don’t feel that they’re being preached to,” as the internal docs put it.