Mike Futter | Project Red @ PAX Rising!

@futterish.fsquared.biz

6123 Followers 3952 Following

Dir of Ops and Publishing, Causeway Studios. Founder of F-Squared LLC, consultant, co-host of @VirtualEconCast.com. Author, The GameDev Business & Budgeting Handbooks Mike@fsquared.biz michaelfutter.com

Less than 48 hours after OMEA launched on Monday, more than 50 creators, streamers, and veteran industry voices had already played Odin's Trial. Among them was David Jaffe, creator and game director of the original God of War and co-creator of Twisted Metal. During a three-hour sponsored liveplay, he said: "I think this game is staggeringly neat. Absolutely cool as a cucumber."
The developers describe how their game uses AI Generated Content like this: The game creates gameplay using AI on the fly – narratives, adventure progress, responses to player decisions. In addition, AI served as the basis for graphics (edited by a human artist) as well as sounds and music in the adventures.
AImmersive Inc. is a small team between Poland and California. We trained our own AI on 155,000 novels - not to replace writers, but to let their worlds react to you. While the industry races toward higher IQ, we bet on EQ: emotional intelligence, narrative structure, the experience of being inside a story.
A man’s chest with a dog’s paw print in black, tan, and brown on his chest.
Rog Ally Xbox ad
A brown and white pitbull puppy in pink pajamas.
A man wearing a tank top that says “Live Laugh Love” with three pictures of Skeletor.
A pit bull puppy wearing House Hippo jammies
A Pitbull puppy army crawls out of her crate and into a man’s lap.
Sony reportedly testing dynamic pricing on the PlayStation Store
A Pitbull puppy side eyeing
A wooden cabinet filled with video games.
A passage from a ScreenRant piece about Dungeon Crawler Carl that is full of AI hallucinated bullshit.
MapleStory RIDE THE LIGHTNING art
But F-Squared analyst Michael Futter expected an even bigger gap between the two models, saying the 512GB model “could crest $1,000” and the 2TB model would likely fall somewhere in the $1,300 to $1,500 range.
A pit bull puppy wearing pink pajamas that say “Pitflix and Chill.”
A puppy lays on a man’s chest
A Devil's Kiss Vigor bottle from BioShock Infinite and Death's mask from Darksiders II.
Space Warlord Baby Trading Simulator title screen showing a Daily Scenario streak of 100 days.
1666: Amsterdam Steam page. 53%. Mixed.
A pibble puppy smiles for food
A Bully / Pittie mix puppy cuddling and snoring
A brown puppy with her head on a man’s arm.
A blue and white coffee mug that says Goddammit Donut! with a picture of a cat's backside and butthole.
The Space Warlord Baby Trading Simulator title screen with a Daily Scenario alert. The current streak is 69. Nice.
A puppy sleeps against a woman in a red shirt.
A puppy with a rope toy draped over her head as she lays on a bed.
The words "Circumcision Tylenol" in the style of the Teenage Mutant Ninja Turtles logo
A Star Trek TOS title screen that says "The Most Divorced Man Ever"
A Star Trek TNG title card that says "Neither Credible, Nor Attractive."
A Grimer Pokemon card. The purple Pokemon appears to be sitting on a plate of Broccoli Au Gratin.
To suggest Embracer's impact on the game industry over the past few years has been anything close to positive would be to betray the very idea of reality itself. It would be like describing the maiden voyage of the Titanic as a moderate success because, well, technically some people made it to New York.
Coming to XBOX Game Pass... and in the image Xbox Game Pass. Two different ways of labeling the brand.
A brown and white pit bull puppy laying by a glass door next to her stuffed moose.
A brown and white pit bull puppy lays in the sun on a patio, contorted to face forward and back at the same time.
A brown and white pit bull puppy laying on clothes.
A brown and white pit bull puppy sleeps under a blanket alongside a moose toy.
A pit bull puppy laying on a bed
An adorable sleeping pit bull puppy.
An email that clearly brands Microsoft’s console as “Xbox” and not “XBOX.”
Two dogs on a couch. One is small and grey. The other is a brown puppy with white on her nose.
Chromehounds mech near a farm
A puppy snoring with her tongue out.
A pit bull puppy covered in a blanket and surrounded by toys.
A puppy pit bull look up. Very cute.
Two t-shirts (one gray, one purple) that say “Half Cash Half Stock” in the Impact font. These reference GameStop CEO Ryan Cohen’s unhinged interview on CNBC
A brown dog lays in the sun on a deck
A puppy wrapped up in a blanket and sleeping peacefully.
A puppy pit bull snoring
Dungeon Crawler Carl cover art
A brown pit bull puppy with a white stripe on her nose sleeping
“I’m very happy Game Informer is out from under GameStop, but choices like these remind people of the brutal closure of the magazine in 2024,” MinnMax founder and ex-Game Informer video producer Ben Hanson said in a statement to Kotaku. “Game Informer‘s history belongs in a museum, not some schmuck’s eBay listings. Show some love to the current Game Informer crew, subscribe to the physical magazine, and please try to ignore Ryan Cohen’s pleas for attention.”
Men's grey t-shirt that says Half Cash Half Stock
The words "Half Cash Half Stock" stylized like the GameStop Logo