Greg Wright @gregwright.org · May 5 1 / 3
We are halfway through #ANAAFM and there are two topics that were repeatedly brought up and that stood to me: Value and Better Pitching! Everyone agrees value matters more than cost. But there isn't a common definition of value or how we arrive at it. 🧵
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Andrew Graff (Allen & Gerritsen) measures it through a Life Share index built on relationship closeness, wallet commitment, loss aversion, and brand credibility, and prices on fixed scopes after ditching timesheets entirely.