Greg Wright @gregwright.org · May 6 1 / 3
Day 3 of #ANAAFM is done! In yesterday's recap I highlighted value and pitching as two overarching themes. Well, day 3 was the day the substantive answers showed up regarding value. 🧵
1 likes 1 replies
?
Replies
Brand Finance made the case that strong brands reduce cost of capital by up to 60 basis points. They predict future growth. They trade at higher multiples on the same business. They lower the cost of attracting talent. Their argument is that marketing is a capital investment, not an expense.