Graham Starr

@gstarr.bsky.social

2376 Followers 1527 Following

same graham but over here now. Reporter/editor. Mostly tech, health care, media, business. Documented, TechCrunch, Adweek, TIME, Bloomberg, Business Insider, NYT, NYMag, &c. Here to share things I read. 🔗 https://graham.substack.com/

“Insiders believe that YouTube paid over nine figures for the Oscars, besting what Disney/ABC and NBCUniversal were offering, which was in the high eight-figure range. Under the most recent contract, Disney was paying around $100 million annually for the Oscars — but given the ratings declines for the kudocast, it’s believed that Disney/ABC had been looking to pay less in license fees.

Insiders say Disney execs were shocked to learn that the Academy had chosen the YouTube bid just moments before the Academy sent out its press release. Insiders there were anticipating the possibility of NBCUniversal grabbing the rights, but weren’t expecting it to wind up at YouTube.”