Estela Franco

@guaca.bsky.social

2227 Followers 350 Following

Web Performance @ Shopify Tired mom 👦👶 Passionate about Web Perf, Web Standards, TechSEO, & Rock Music. Google Dev Expert in Web Technologies #mujeresenseo 🌐 estelafranco.com 🐘 https://toot.cafe/@guaca 📍 Barcelona

A screenshot of an online tourist visa application form under the "APPLICANT DETAILS" section. The "Given/First name(s)" input field contains the text "Estel-la" and is highlighted with a red outline, triggering a validation error message that reads: "Invalid characters detected in your input, the format of the input is not valid or check that no extra spaces at the beginning or at the end of your input." To the right, a help pop-up box displaying an illustrative "INTERNATIONAL BIOMETRIC PASSPORT" is open. The pop-up includes explicit red text instructions stating: "Type your name in the box as shown in your passport... No special characters are allowed," creating a conflict with the passport, which might contain such characters.
Este trimestre hemos hecho un deep dive en nuestros learnings. Y la conclusión es clara: tenemos que ser más data-driven, pero sin perder el customer-centric mindset que nos hace únicos. Nuestra estrategia de land and expand está dando sus frutos. Estamos alineando stakeholders, generando sinergias y moviendo la aguja en los KPIs que realmente importan. ¿El secreto? Pensar out of the box, pero siempre con foco en el low hanging fruit. Eso sí, hay que ser ágiles, fallar rápido y hacer circle back con el equipo para asegurar el buy-in de todos antes de escalar. Porque al final del día, no se trata de trabajar más, sino de trabajar smart. De crear win-win. De aportar valor añadido en cada touchpoint del customer journey. El futuro es de los que saben pivotar. De los que tienen un growth mindset. De los que entienden que la disrupción no es una opción, es un must. Seguiremos empujando. Seguiremos construyendo. Seguiremos haciendo que las cosas pasen.
Build creative apps with the GenMedia suite
A white mug of coffee with the words “JavaScript, the slowest way to do anything on the web” on it
This page isn’t working If the problem continues, contact the site owner. HTTP ERROR 418
SEO Tests in CI - All checks have passed
London Trip 2m ago Flight BA-8076 from BCN to LHR is delayed. The new departure time is 8:20 AM (originally 7:30 AM).
Picture of the bottom side of a backpack with text from an MIT license.
Backpack resting on a train seat, featuring a dark fabric printed with JavaScript code from the eleventy.config.js file.
(Pantallazo de una alerta en el móvil) Civil Protection Alert 53m ago Alerta de Protecció Civil - CECAT: Pluges torrencials aquesta matinada i demà al matí, especialment al litoral i prelitoral. Extremeu les precaucions, eviteu desplaçaments innecessaris, allunyeu-vos de rieres i barrancs. Consulteu la informació meteorologica i transit abans dels desplaçaments. Alerta de Protección Civil - CECAT. Lluvias torrenciales esta madrugada y mañana por la mañana, especialmente en el litoral y prelitoral. Extreme las precauciones, evite desplazamientos innecesarios y aléjese de rieras y barrancos. Consulte la información meteorológica y tráfico ante desplazamientos.
Marcy on the stage. Behind her, a slide with the following text: Accessibility meets performance: How quickly a website loads when users can't see it, becomes interactive, and responds to user actions. It encompasses both the objective, measurable accessibility of a page and the user's subjective perception of that experience. https://marcysutton.com/accessibility-and-performance
Stuart live-blogging at perfnow.
Harry on the stage. Behind him, a slide that reads as follows: "While a good TTFB doesn't necessarily mean you will have a fast website, a bad TTFB almost certainly guarantees a slow one." — csswz.it/ttfb
Harry on the stage. Behind him, a slide with the following text: how to think like a performance engineer
Tammy on the stage. Behind her, a slide reads as follows: Google thresholds does not equal Your business thresholds
Tammy on the PerfNow stage. Behind her, a slide reads as follows: Fast is magical. Fast eliminates cognitive friction. Raycast surfacing the right application before you finish typing feels like an extension of your mind. Superhuman's sub-100ms rule—plus their focus on keyboard shortcuts-changed the email game in a way that no one's been able to replicate, let alone beat. I recently used Mercury to pay another business that uses Mercury, and its instant settle felt surprising in a world where bank transfers usually take days. Catherine Jue, Co-founder at Kernel catherinejue.com/fast
1. Largest Contentful Paint (LCP) Delays • LCP is 673ms (not terrible, but could be better).
A picture of a few folks at Google IO Connect Berlin
Game Boy inside a “Booster for Game Boy”
Ticket from the ER with this info in it: Servei Urgencies CWV153 Esperi a la sala per ser cridat. No llenci aquest tiquet fins alta mèdica ESTELA F.C. 21-03-2025 20:07
Emergency room ticket with the following information in it: Servei Urgències CWV153 Esperi a la sala per ser cridat. No llenci aquest ticket fins alta mèdica. Estela F.C. 17-03-2025 19:39
Clara Soteras on the stage in front of a screen. The visible slide has information about herself.
Walking on a snowed street in Ottawa.
Jenny Berggren en Cachitos Nochevieja
OBK en cachitos Nochevieja
Paco Pil en Cachitos Nochevieja
Whigfield en Cachitos Nochevieja
Daisy Dee durante su actuación en Cachitos Nochevieja.
Foto de un televisor en el que se ve a Haddaway actuando durante el Cachitos de Nochevieja.
A picture of my Schneider Electric badge.
A plate full of Christmas sweets, including neules, bonbons, cookies, torrons, and catanias.
A picture of Dorothy, Blanche, and Rose from “The golden girls”
John Mueller on stage presenting a slide with the following text: Page Experience & Core Web Vitals • Interaction to Next Paint (INP) replaces FID in Core Web Vitals • Don't over-focus on them. Recognize big issues & performance drops.
John Mueller on stage presenting a slide with the following text: Page Experience & Core Web Vitals • Interaction to Next Paint (INP) replaces FID in Core Web Vitals • Don't over-focus on them. Recognize big issues & performance drops.
Picture of me in front of the Google Search Central Live stage!
Bio: "Tech-savvy mom seeking equally caffeinated individual who enjoys web standards, rock music, and can navigate meal times with ease. Bonus points if you appreciate GIF humor!" Red Flags: 🚩 Tends to rant about web frameworks at inappropriate times 🚩 May mix up dinner and lunch plans Green Flags: ✅ Passionate about inclusivity ✅ Loves rock music and tech SEO ✅ Open to discussions about parenting challenges Perfect Match Someone who can handle both toddler tantrums and tech debates without breaking a sweat.
An old lady in front of a computer, adjusting her glasses.
A picture of an Amstrad CPC 464 computer.
Annie on stage during her talk at perfnow
Daniel on stage during his talk at the perfnow conference.
Paul on stage
Erwin and Karlijn on stage.
Mandy on stage while recommending Zach’s Glyphhanger tool.
Jack on stage during his perfnow talk.
Tim stands on stage presenting a slide with the quote: "…waste of time to focus on performance…{because}…users on 3G don't buy anything." The slide has a photo of Barry deep in thought.
Katie standing on stage.
Alex stands in front of a large screen displaying an image of a newspaper headline that reads ‘Old Man Yells at Cloud,’ featuring a cartoon of Abe Simpson angrily shaking his fist at a cloud.
Henri interviewing Vinicius during the Hallsay Track
Jason at the stage during his talk at the performance.now() conference
Anna Migas stands on stage in front of a large screen displaying the text, "Most web performance metrics and resources are developed with a privileged user in mind."
Paul Calvano with a slide that shows the 17 mistakes that were covered during his talk.
Paul Calvano during his talk at the perfnow conference.
Un hombre blanco con auriculares y micrófono está sentado en un escritorio frente a una computadora, trabajando en un entorno inspirado en la música rock, web performance y technical SEO.
Eric Bailey stands on stage in front of a large screen displaying the text “#perf 🤝 #a11y” in white on a blue background.
Harry Roberts during his talk at the performance.now() conference.
Tammy Everts during her talk at the performance.now() conference.
Picture of the performance.now() stage. The room is still empty, before the event starts.
The image shows a blurred view of an airport runway at night, taken through a window with water droplets on it due to rain. A yellow Vueling airplane is visible in the background, slightly out of focus. The scene has a warm, diffused glow from various light sources, adding to the hazy atmosphere.
A wooden table with a cup of coffee on it.
A day in the life of a web performance and SEO specialist with a rock music vibe. A white man, seated at a computer in a cozy home office, is surrounded by tech equipment, notes, and a podcast microphone. The background includes a rock band poster, a guitar, and vinyl records, adding a musical atmosphere. A young child is nearby with toys, bringing warmth and family life to the setting. A cityscape with greenery is visible through a window, suggesting balance between work and life.