Hyperallergic @hyperallergic.com · Jan 21 The Philadelphia Art Museum rebrand debacle continues with the appointment of a new task force to evaluate its controversial redesign and the resignation of its chief marketing officer: buff.ly/QDBpGo9
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The rebrand is actually a smart move, I believe, because you fetch people from where they are, also humble yourself by stepping down from up on that hill to include those who might be a bit fearful of new things. It's a smart people job to take those fears away, not come across like talking down.