Ilias Ism @il.ly · Jul 25 9. 🟢 Real-Time Activity ✨ What it is: "Jason from Berlin just signed up" pop-ups (cc @nico_jeannen) ✨ Why it works: Triggers FOMO + creates urgency + shows momentum. 🧠 Tip: Use sparingly. Fake notifications destroy trust fast.
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10. ⚠️ The Dark Side Social proof can "backfire" 😬 Example: A sign said “Many have stolen petrified wood from the park.” Result? Theft went 3x 💀 🧠 Tip: Never normalize bad behavior or low stats.