Irene Creates

@irenecreates.bsky.social

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I write a newsletter about using neuroscience and psychology to design better apps | substack.com/@irenemumtaz

Meme of an Uno card that says 'Create a unique AI interface OR draw 25,' with a man holding a huge hand of cards labeled 'Every AI company.' The joke is that AI companies all choose to copy the same interface instead of creating something new.
Working in a coffeeshop
A computer screen displaying a UX analysis in progress, showing a breakdown of DocuSign’s mobile design with visuals of a website, thumb zones, and usability notes. A pink and white keyboard is visible in the foreground, along with a pink-themed desk setup.
The screenshot talks about how honeybees aren’t fooled by the “phantom decoy effect,” a trick that influences human choices. While unavailable options (like sold-out items) can sway us, bees simply move on to find better options.