Jack Fifield @jackfifield.uk · Apr 3 1 / 2
Can't for the life of me figure out why they released Le Petit écolier biscuits in the UK as Le Petit Chocolat (aka "the small chocolate") rather than just using a direct English translation of The Small Schoolboy 🤔
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Unfortunately LU are also massive palm oil users and their biscuits just aren’t very tasty…
The weird art of branding... Diet biscuits Silhouette 🇫🇷 are branded Vitalinea in 🇧🇪.