Jack Ryan 🙏🧪 @jacksonwryan.com · Jun 23 1 / 2
This change, the co-founder says, is so they can focus on tools that will help "all games grow" with their new product Audience, an "AI Growth Platform" ... Immutable saw the writing on the wall with NFT/Crypto gaming, bailed, and now is ... using AI for capturing audience data+driving revenue.
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of cooooooooooourse they did lmao
"Ferguson declined to comment on the revenue Immutable has generated from its Audience product. He said Immutable’s current goal is to boost the amount of games on its platform, saying only that the unit economics are strong." ....