Jeff Lanctot @jaylance.com · Dec 2 Most folks building an audience as a side-hustle or solopreneur know about building a Sales Funnel. But there's something important that MUST come BEFORE your Funnel: the Sieve. The Sieve is a method to quickly sort folks who ARE interested in what you do from those who AREN'T.
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Why is a Sieve important? Without one you'll find lots of people in your funnel who aren't REALLY interested in what you do... and are never going to be more than "browsers." This means you'll end up wasting time and resources on people who are never going to buy what you sell.