Jeff Lanctot @jaylance.com · Dec 2 Why is a Sieve important? Without one you'll find lots of people in your funnel who aren't REALLY interested in what you do... and are never going to be more than "browsers." This means you'll end up wasting time and resources on people who are never going to buy what you sell.
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The most EFFECTIVE Sieve I know is to get really clear on what you do- and do not- offer, in the plainest, most frank language you can come up with. The goal is to use your copy to help your visitors determine quickly if they're a "hell yeah," or "no thanks" on what you do.