Jeff Lanctot @jaylance.com · Dec 2 The most EFFECTIVE Sieve I know is to get really clear on what you do- and do not- offer, in the plainest, most frank language you can come up with. The goal is to use your copy to help your visitors determine quickly if they're a "hell yeah," or "no thanks" on what you do.
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Remember, build a Sieve AND a Funnel. If you don't, you may have impressive vanity metrics such tons of followers or a big mailing list... But you'll end up with very few buyers. It's always better to find a few who are REALLY into you, vs. lots who could take you or leave you.