Joseph Jerome @joejerome.com · Jul 18 AB 566 would require browsers to offer a GPC setting, which lets users convey an opt-out single. (Lots of browsers have this.) Full stop. Yet, if you read the Chamber’s report, it reads like targeted advertising is being banned. Why is that?
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Because adtech fears that if users have easier access to GPC, they’ll use it. This has been at the root of opposition to any meaningful privacy protection: Everything has to be a time-consuming opt-out process that no one can use. AdChoices stinks by design: cdt.org/insights/cdt...
This whole “argument” is dangerously close to saying that individuals have a moral obligation to allow themselves to be exploited.