John Doherty ✅ @johnfdoherty.com · Feb 28 I am seeing a widening gap between Impressions and Clicks in Search Console, across both my sites and some clients. Anyone else seeing this? AI Overviews showing their impact? We have a lot of TOF keywords.
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Yep. Also seeing that, and attributing it to the same source: AIO and AI leading to zero-click.
Yeah we're seeing similar. Massive increase in impressions, and a steady increase in clicks but not to the same level. I do think it's down to a rise in zero-click searches, being featured in AIOs, etc etc. All having an impact. Google potentially increasing SERP feature numbers, too.
Yes for sure, one other thing I noticed is a few of my better pages Google turned into shopping search pages with the left hand filters and 40 rows of products , showing 1-2 organic links.