John Stokvis @johnstokvis.com · Mar 31

Most software interfaces do something close to this, highlighting one choice with a different color However, there's a subtle distinction: - the software version signifies what the software maker wants you to do - the real world version signifies what others in your situation have done

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John Stokvis · Mar 31

"Wants you to do" is a more cynical reading. Even the most charitable version ("what the software maker guesses you want to do"), is a less trustworthy signal to the customer than what actual customers have done in the same context.