Jon Smart @jon.bvssh.com · Jun 10

Incentives (explicit and implicit) drive behaviours which drive outcomes. "Doing the same thing over and over and expecting different results is the definition of insanity", Rita Mae Brown Visualising incentives (explicit and implicit), threats (negative incentives) -> behaviours ->

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Jon Smart · Jun 10

outcomes in a causal loop diagram helps to shine a light. Then work out what interventions, nudges, to experiment with, to break out of a doom loop and into a hopefully virtuous loop. Beware the Law of Unintended Consequences! #BVSSH