Jon Smart @jon.bvssh.com · 23d Everything has a flip side. Something can be optimal or sub-optimal (not enough or too much), unique to the unique context and moment in time. Anything can be done well, or done badly (where the definition of good and bad is unique in context).
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There is a need for a balanced set of feedback loops to detect signals of sub-optimisation and the Law of Unintended Consequences. e.g. ⬆️ We're super responsive to consumers, consumers love us, because we say yes ⬇️ The swan is paddling furiously under the water, with bespoke processes & systems,