Jon Loomer @jonloomer.com · Nov 26 If you follow Meta's creative upload process and provide three versions (1:1, 9:16, and 1.91:1) when setting up your ad in Ads Manager, the assumption is that you are providing versions that are ideal for each of Meta's placement groups. But, you're not. Take a look...
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Many of these aspect ratios conflict with Meta's own recommendations. If you truly want to utilize optimal creative, you should mostly ignore the three placement groups and customize by placement using this grid. This blog post provides more details: www.jonloomer.com/recommended-...