Josiah @josiahlau.substack.com · Feb 14 Recently we worked on some pre-order campaigns for an equestrian brand here in Australia - I love the founder's quote on why sales came in instantly after the campaigns went live:
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"Earlwood (Equine) is a trustworthy brand, with a quality product, and I like to think excellent customer service. THAT is what gets people coming back again, more than discounts...