L.A. Material @lamaterial.com · 17d How did luxury ice get so hot? L.A. Material contributor Anna Holmes traces the rise of bespoke ice, learns what makes it unique, and gets into the details with the L.A.-based representative for the Japanese ice company that supplies trendy bars like Vandell. Read more: buff.ly/Yky6xH1
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I was seeing this pop up at a few places and was shocked at the descriptions of self-described "unpretentious" bars extolling at length over their artisanal ice. Now I know there's a business behind it haha.