Lukas Hermann @lukashermann.dev · Nov 30 2. Clue: Transactions Notice how the number of transactions went down if we compare those same timeframes. This means I actually sell LESS while earning more.
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3. Clue: Avg. Transaction Value Here clue 1 and 2 unite to paint a picture. On average I earned almost twice as much per transaction as last November. Especially towards Black Friday.