Lukas Hermann @lukashermann.dev · Nov 30 4. Clue: Pricing I found a screenshot from June 2023 (left) compared with today (right). We changed monthly subs to 30-day licenses, but increased their value to compensate for the non-renewal. Not only did our churn drop, but people kept coming back ... paying €48 for a countdown timer for 30d 🤯.
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5. Clue: The Black Friday deal For Black Friday we didn't lower our existing prices. But we introduced a new, much higher priced item and discounted it a whopping 50%. This made the purchase interesting to customers AND increased avg. transaction value at the same time.
This is a fascinating insight. It's a model I've thought about for a while but I've been worried about people not coming back (which I know they (a) would if invested or (b) shouldn't have to keep paying for something they're not using anyway). Great to see it in action, at scale, and succeeding.