Lukas Hermann @lukashermann.dev · Nov 30 5. Clue: The Black Friday deal For Black Friday we didn't lower our existing prices. But we introduced a new, much higher priced item and discounted it a whopping 50%. This made the purchase interesting to customers AND increased avg. transaction value at the same time.
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So what does this mean for you? People say "increase your prices" - they are only half right! Don't just increase $$$. Create an offer that fits your customer's use case better, AND increases value ⬆️⬆️⬆️, AND increases price ⬆️. So it looks like the value ⬆️ is MORE than the price ⬆️.