Madeleine Sugden

@madlinsudn.bsky.social

2726 Followers 1892 Following

Digital Impact Consultant. Helps charities with digital comms, content strategy and other things that follow. One half of @RadioLento.

AI summary on Google for donate Kevin Keegan which is listing all the places people can leave flowers but also directing people to a different Kevin Keegan's Much Loved tribute page
Card promoting the session Helen and I are running the the 'Next-level digital engagement for charities' conference next week. Our session is called - from links to answers: practical actions for the AI search era
stickers on a lamppost of cats. one is wearing funky pixel glasses drinking an iced coffee with a green straw
two pages from the Telegraph - two young women playing in a fountain illustrating headline story - how to beat the heatwave. Back pages of the paper shows a map of the UK and one of Europe - both deep red temperature shades.
page from a photography book showing one of David Hockey's iconic photo collages. This one is of his mother in Bolton Abbey in winter. She is wearing an anorak and looks cold but tough.
a room of a library. Shelves of books and a comfy chair. Outside on the walls are racks of leaflets sharing information about local services
Arsenal men's team on the front bus. a crowd of happy people all filming as they go by. the sound was incredible!
330 word piece of text from social media from DJT. Starts with 156 word sentence. This is taken from Hemmingway App which analyses readability. 2/13 sentences are very hard to read. 4/13 hard to read. Includes 11 weakening words.
low brick wall, only shin height. with a silver metal raised disc on every second brick. big enough to be unconfortable for sitting or lying on.
Olivia and band on stage. A rapt audience lit by the stage lights.
3 graphics from Mind: We can talk about who won the Traitors. But can we talk about life on the therapy waiting list We can talk about our favourite podcast. But can we talk about living with voices other people can't hear. We can talk about VAR. But can we talk about coping after a suicide attempt. Brave the big talk.
Announcement on X signposting to their other channels: "We value respect, trust & integrity - so we have taken the decision to fly the nest. For wildlife news, find us here: email, facebook, instagram, LinkedIn, Threads."
billboard in big letters - you can content
small child amazed by shadows in an art piece by Cornelia Parker
Text says: Alan. What a moment. We can't tell you how grateful we are. We've adored watching you over the last three weeks, all the most so with that glimmer of hope that if you did win, it might just means something big for our small charity. And you did it. As our faithful Patron for 9 years, your commitment, compassion and drive to bring hope to children and families gacing this agressive cancer have been nothing short of transformational. As a small charity with a big mission, you know how much this means to us. For many years we've known you to be generous, warm, empathic and unfalteringly kind, and we're so pleased that the nation agrees with us on that. Now we promise to do you proud. Our commitment to you is that through research, we will find better treatments and ultimately a cure for every child facing Neuroblastoma. Alan, thank you.
screenshot of the landing page for restart a heart live 2025
screenshot from bedtime donations website
comparison of the metrics on same post by Ed Davey with letter to PM about Musk's call at the march on Saturday. X post on the left. Bluesky post on the right. Much more engagement on the X post.
Black Sabbath bridge in Birmingham, covered in flowers, balloons and tributes
Ozzy Osbourne memorialised on the Black Sabbath bridge over the canal in Birmingham
a hat like a dog drying on a washing line against blue sky
huge mural of people in bright colours.
Waterloo Bridge over the River Thames at high tide on a grey day.
Harvard's homepage at the start of the week - talks about traditions and history and events
recent myth busting examples - health example and one from the resolution foundation - both lead with the myth which isn't the right way to do it as it strengthens it. Make sure there is more truth than myth in your comms.
print of clissold park on the wall of the hospital.
street tree with pale pink blossom. against a perfect blue sky
Kim Wilde on stage on Birmingham, bathed in a blue light at a concert. Crowd on their feet dancing.
7 a4 printed photos of the London Eye under construction. Five are in black and white and show the constructed wheel being lifted from the Thames, flat. One image shows the Eye with just six random pods on it.
slide showing three examples of web pages promoting gifts in wills - Remember A Charity, Maggie's Centres and St Luke's Hospice in Sheffield
yellow buds on a street tree. a january blue sky
screenshot showing Bluesky user count. 30, 024, 595. Digital confetti rains down.
screenshot of Mencap's homepage. First story is about donations made as a result of The Traitors TV series. £30k already donated.
snowdrops - small white flowers growing in a cluster amongst leaves and twigs in a wood.
screenshot of one of my slides from the event. But isn't it really quiet? Yes but engagement can be stronger. Some accounts have grown very fast (like the Merl and Full Fact). You get what you put in.
graphic - free webinar. 22 Jan at 2pm. Making Bluesky part of your fundraising plans in 2025
screenshot of Welsh Refugee Charity's protected posts on X. They have 6216 followers.
Huge silver bauble on a christmas tree in a station. I am reflected in a blurry way in it. Fairy lights and other red and gold baubles around.
grassy bank. blue sky with clouds. the neck of a goose, just visible looking out.
buds on a twig in January
paper donation box. drop your old pound in and watch it travel along the ridges. like an old marble run. less fun as it gets filled up though.
donation box at the Barbican with twisty cogs which turn, taking your coins downwards.
curtain call at the end of Cinderella at the Royal Opera House in London. The huge curtains are closing in front of the cast who are standing on stage. Cinderella is holding a bunch of flowers which were presented to her during one of the bows.
screenshot of first of Aldi wrapped tweets - a thread showing their big social media wins of the year.
screenshot of Mind content on LinkedIn, mocked up like an Unwrapped graphic. Your 2024 mental health wrapped is here. 342 times you were asked if you'd tried having a cuppa tea to calm down. 151 times you got asked 'what have you got to be sad about.
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white ice crystals on the edge and spine of a leaf in the ground in the sunshine close up detail.
bright yellow corridor. rectangle windows. funky!
iconic view of the cathedral in Florence on a beautiful day
colourful wooden birds in a shop window. perching on wooden posts against a blue background
frosty leaf and fluffy foot
series of arrows pointing left. a black and white sign for drivers showing a sharp corner. a small blue one maybe showing a cycle route? a hand-drawn red one. all against a stone wall.
black and white husky dog with innocent face. ears up. big eyes
tourist tat from Florence in Italy. Mini statues of David in different day-glo colours. Some just the head, others, full body. In neon.
green and yellow leaves on a tree. lovely autumn colours
lovely moss on a brick wall
map of a small town next to the sea. giant 'you are here' blob which shows signs of people touching it.
sign at the seaside - do not feed the seagulls. they are vicious.
cobweb lit up with silver droplets of water. hanging on a tall reed next to a lake in the park