Maira Garcia

@mairalg.bsky.social

1660 Followers 59 Following

Los Angeles Times TV editor. Very tired mom.

An orange blimp with the words “Marty Supreme” and “Dream” in black all caps letters.
Indeed, while media companies may not directly import goods, their fortunes are tightly linked to those that do. The industry runs on advertising dollars from automakers, electronic giants, apparel brands, and other consumer-facing companies—precisely the sectors most exposed to Trump’s sweeping tariffs. As those businesses face ballooning costs, supply chain disruptions, and shrinking margins, marketing budgets will be among the first casualties. For media companies, that means a financial squeeze is inevitable.